SEG fabric graphics explained
SEG fabric graphics are one of the most popular ways to create a clean, modern booth look without visible fasteners. If you have seen a display with a smooth fabric face that sits perfectly inside a frame, there is a strong chance it used SEG.
This guide covers what SEG fabric graphics are, how they install, and how to decide between standard and backlit options.
What SEG fabric graphics are
SEG stands for silicone edge gasket. A thin silicone strip is sewn around the perimeter of the fabric graphic. That silicone edge presses into a channel in the frame, creating a taut, wrinkle resistant finish with a crisp border.
Why exhibitors like SEG
1. Clean presentation with no visible grommets or seams on the face.
2. Fast graphic changes, especially for seasonal messaging or multiple events.
3. Compact packing compared with many rigid panel solutions.
4. Great color and detail when printed with modern fabric processes.
5. Works across many products, including backwalls, counters, and light boxes.
How installation works
Pro tip: use a plastic installation tool if your frame channel is tight, and keep your hands clean to avoid marks on light colored fabric.
6. Assemble the frame and confirm it is square and stable.
7. Start at one corner and press the silicone edge into the frame channel.
8. Work outward, alternating sides to keep tension even.
9. Finish corners last, smoothing fabric as you go.
10. Do a final pass around the perimeter to seat the silicone edge fully.
Standard vs backlit SEG
Standard SEG is used on non illuminated frames. It delivers a premium look for backwalls, towers, counters, and architectural frames.
Backlit SEG is designed for light boxes. The fabric is optimized to diffuse light evenly so your message stays bright and readable across the entire face.
11. Choose standard SEG when you want a crisp fabric finish without internal lighting.
12. Choose backlit SEG when you need maximum visibility from across the aisle.
13. Use a dark or opaque backer where needed to prevent light bleed from behind.
Internal link suggestion: add a link on the phrase backlit light boxes to your LED light box collection page.
Design tips that improve results
14. Use large, high contrast headlines that read quickly at a distance.
15. Limit small text to areas where attendees stand close, like counters.
16. Keep important content away from edges to avoid wrap and frame channels.
17. Use one primary message per panel, supported by a short proof point.
18. Include a QR code only if it is large enough to scan quickly.
Care and longevity
19. Store graphics clean and dry in their sleeves.
20. Fold or roll per your supplier guidance to reduce creasing.
21. Spot clean gently and avoid harsh chemicals.
22. Label each graphic so setup teams place the right panel in the right location.
When SEG is the best choice
SEG is a strong fit when you attend multiple shows per year, need a polished look that sets up quickly, or want the flexibility to refresh messaging without replacing your full hardware kit.
Explore the collection above to compare SEG based display options and choose a configuration that matches your booth goals.
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Trade show booth checklist for a smooth setup day